Press Release

KEF Holdings hosts 10th Tennis Championship, for Global Tennis Enthusiasts

March 29th, 2018

Event Drew Participation of 80 Players from the Middle East, UK, US, India, among others

Dubai-UAE: 29 March, 2018 –KEF Holdings, a UAE-based multinational diversified group that specializes in innovative offsite manufacturing technology and investments, concluded the Tenth Annual KEF Tennis Challenge, with an exciting finals match that witnessed xx and xx as emerging champions. The Tennis Challenge reinforced KEF Holding’s continuous support to the betterment of society through the encouragement of sports in the region.

The three-day competition took place between the 29-31 March, and drew the participation of over 80 players from Middle East, UK, US and India.

To mark the tenth anniversary of the KEF’s Tennis Challenge, an exhibition match was held with two prominent wheelchair players. Boniface Prabhu, Paralympian and Indian Quadriplegic wheelchair tennis player, competed against Prathima Rao, an International Indian wheelchair tennis player. After the match, the players shared their journey and interacted with attendees at a French-Open themed dinner hosted to kick-off the tournament. During their talk, they encouraged everyone to always push boundaries both in life and sport to achieve success.

Commenting on the 10th Championship Shabana Faizal, Tournament Director, said “We are pleased to have hosted yet another successful edition of the KEF Tennis Challenge. Every year the championship provides tennis enthusiasts a platform to showcase their talent and compete with players from across the globe. Through our efforts, we are bringing attention to the importance of holistic well-being.”

Faizal Kottikollon, Tournament CEO added: “The KEF Tennis Challenge that started as a small event almost 10 years back has grown to attract incredible players of all ages from across the world. Our tournament encourages players to continue pursuing their passion for the sport while highlighting the importance of maintaining an active lifestyle at all ages. It is something we enjoy doing as a family and all our children – Sophiya, Sarah, Zachariah and Czarina play the sport. I hope the KEF Tennis tournament is a legacy that carries on for years to come”

The first KEF Tennis Challenge was held in Bangalore, India in 2009 with just 30 players competing. In 2011 the tournament was shifted to UAE, where KEF is headquartered. Over the years its popularity has grown, and the attendance to the tournament doubled.